Updated: Jul 31, 2019
At Faiā, our approach to managing people and communities is less micro-managerial, and more motivational. These influences come in the form of activities, or incentives, that we spread across groups like ink on paper. We call this way of looking at it our "Fink Method."
After years of working with communities, we've found that the fastest change has occurred in ones where strategic activities are intelligently "dropped" into the population, which in turn help influence the culture. Because you can't fully control (in the long run) everything people do, don't aim to with this method. Our approach is to simply influence populations at the edges, letting the "ink" (or behaviors that eventually informs a culture) spread itself across until intended behaviors take over, which isn't entirely new in and of itself. But thinking of it in the form of ink on paper, helps people understand what's actually taking place.
There's a caveat with this method, though. You must be consciously responsible and ethical about what you do here. The Cambridge Analytica scandal is a case in point, as this type of "ink" approach moves into controversial social engineering territory. There is a fine line between influencing and manipulating.
So why did we call the method Fink, instead of Ink?
We essentially combined the first letter in Faiā (the letter 'F'), with ink, to produce Fink. We also did this because we want you to think before you apply this method in any community you deal with. Used wisely, the Fink Method™ can be very effective. Used haphazardly, without thought of the consequences, it can be very dangerous.
What other examples can you think of, where this method may have already been used for positive effect? Comment below.