Building Digital Nations
For The Small & Uncommon

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Build your future with Faiā

We are a consultancy for high-growth, community-driven initiatives

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Don't get left behind, or forgotten

Find out simple ways to get connected to the emerging markets of the world. Work smarter online and become more productive in the new digital era.


Rapid economic growth at your fingertips

eNation technology of tomorrow. Blockchain public ledgers for the preservation and future of your people's data.

Digitise culturally

Integrate culture from day one of your tech rollouts

Technology adoption carefully designed to involve your people and what they need. 


See original tweet by @BWDaugherty

Exploring new data pathways with the nation of Tuvalu


We are always looking ahead to see how we can help small or emerging populations (with potential) prepare for the future.


In 2020, amidst a global pandemic, we helped facilitate the deal that brought blockchain technology to the nation of Tuvalu, making it the first UN-seated country to adopt such forward-thinking innovation at a national level. 

Our Approach

A unique philosophy on technology from a community-adoption and cultural standpoint. 

More often than not, our team has witnessed a multitude of technology projects executed poorly due to a lack of understanding of people, culture, and/or community. 

By taking the above into account, we can significantly improve your chances of adoption, investment, and retention for any product, venture or initiative you may have.


Community & Culture


Partnerships & Finance


Digital Transformation & Technology


Communication & Education

* Diagram courtesy of Alyssa Gutierrez

We're here to help you build a more compelling future

Our team is committed to building a more sustainable and equitable world through leveraging emerging technologies, creating innovative solutions, and empowering small and uncommon communities.

George Siosi Samuels
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Managing Director

A community-driven entrepreneur with a personal mission to bridge gaps and spread harmony. His vision is to empower the small and uncommon.

Erin O'Brien

Senior Manager

Also known internally as our "Clan Mother", Erin's background in psychology, cross-cultural communications, and people management provides a unique addition to our team.

Alyssa Jane Gutierrez

Business Analyst

Driven by purpose and profit, Alyssa has a background in change management, strategy, business development, and social entrepreneurship.

Clients we've helped

What our clients have to say


Founder (International)

Draper Startup House

"The Faiā team helped us build and scale both our internal and external digital communications processes. They also helped us streamline and professionalise our community building efforts, and they were able to help us find a way to combine our physical and digital communities across the globe."


Director of Business Services

nChain Global

"I have had the pleasure to work alongside George and Faiā on the ground-breaking digital transformation program in Tuvalu. With George having Tuvaluan heritage, I have seen first-hand the drive and determination of Faiā to use technology and knowledge, alongside the partnerships they have built over the years, to provide all Tuvaluans with the tools and insight to become leaders and innovators in the use of technology to create a better society. It is the perfect opportunity to showcase Faiā’s focus on building better communities and using technology for good. I have thoroughly enjoyed my time working alongside Faiā and I am looking forward to continuing to develop our partnership to deliver the tools for other nations to follow in Tuvalu’s footsteps."



East2 Global

“We have known the team at Faiā professionally for some time and always welcome their enthusiasm, professionalism and industry know-how. Faiā digs deep to better understand the issues and opportunities for their clients. We have no doubt they will be a great success across Asia-Pacific.”